How to Create Bumper Ads using YouTube Videos

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This is a quick tutorial to explain how to create bumper ads using YouTube videos in Google Ads Manager. Recently Google introduced a machine learning based auto trim tool in Google Ad Campaigns designer where you can now import a YouTube video and split it in 6 seconds segment to be used in the ads that you create. With the help of this feature, you can now create bumper ads from any YouTube videos in a matter of clicks.

This auto video trim tool for YouTube in Google Ads for now works on non-voice over videos. While designing an ad, you now just have to import a YouTube video and then use this new tool. It will analyze the video and will split it in the 6 second video segments and then you can choose the one that will fit best in the campaign you are working on. This is a really good feature if you are in digital or video ads marketing like line of work.

How to Create Bumper Ads using YouTube Videos?

It is very easy to get started with this tool now. All you have to do is just follow this link and then create an ad campaign. In the source video selection, you just need to select YouTube and paste a video link.

Google Ads Add a Video

Now, you just give it a few seconds to process the video. Depending on its length, it will now split it in a few parts. They are usually 6 seconds long and after trimming, they look like this as shown below. For better results, I will suggest you to use a video that doesn’t have any voice over in it.

Google Ads Trimmed Videos

Click on any trimmed video to see more details about it. Here it will show you stats like the starting time, end time along with the thumbnail preview.

Trimmed Video Details

In this way, you can now create bumper ads using YouTube videos free. You can give it any video link and then it will generate 6 seconds long segments that you can select for your ad campaigns. This is as simple as that.

Closing thoughts:

If you are a Google Ads user and often create video ads, then you will like this new feature. Now, you can quickly create bumper ad from YouTube videos in a matter of seconds. The process is actually very simple and you have to do is give a video link to this auto trim tool and then it will take care of the rest. So, give a try to this feature right now and let me know what you think.

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