Shoploop: Tiktok Style Influencer Marketing and e-Commerce Platform by Google

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In this article, you will read about Shoploop, a Tiktok Style Influencer Marketing and e-Commerce web application on phone by Google.

If you have ever used Tiktok, you can probably understand the ease of use of the platform. Tiktok, before being banned, had a really simple UI that even a 3-year-old would be able to understand without much effort. Moreover, there is not a single second of unnecessary wait on the application unless the internet connection is bad or the content being played is boring.

This style of UI you can now see in the Google online e-commerce platform, Shoploop. With this, you will be now experiencing a different style of online shopping. This is the latest e-commerce initiative by Google which is described as the “entertaining new way to shop online”.

Shoploop: Tiktok Style Influencer Marketing and e-Commerce Platform by Google

Shoploop is a new web platform that is created by Area 120, which is in-house of Google for projects that are under experiments. This web platform provides you a TikTok style configuration of content on the screen, that has the e-commerce and marketing embedded in it.

To experience this platform, you can visit the website by copy-pasting in your phone browser, or by simply clicking here. Make sure you open it in the phone browser since this platform UI is only applicable for the phone.


Once you visit the platform, you can see the Twitter and TikTok style videos being posted related to various kinds of products such as makeup and hair products. The look of the feed will be like the one of twitter but when you click on the video, it will be just like TikTok with product name, details, and price available on the video or post.

Tiktok style video on Shoploop

The videos shown on Shoploop is of 90 seconds duration or shorter. Currently, it is available to content creators, online store owners, and publishers, and focuses mainly on the products related to makeup, skincare, hair, and nails.

Access your profile

To access your profile, you can click on the three horizontal lines on the left corner of the web browser on your phone and there you can see the profile activity. Since it is available on the Google browser, it is most likely that your google account can be used as your profile for this web application.

There you have it, a TikTok style influencer marketing and e-commerce platform for mobile users by Google.

In brief

Shoploop is currently accessible by only the web browser on phones which is majorly available to the content creators, publishers, and the online market store owners as yet. However, you may soon witness the new style of online shopping via this application.

Try this web application here.

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