This article talks about the new YouTube Video Builder to create short video ads. YouTube is the biggest name in the online video hosting service featuring billions of videos with over 30 million daily active users watching over 5 billion videos a day. This huge user base makes YouTube a great platform for businesses and advertisers.
YouTube Studio is already offering a good yet simple video editing tool where users can edit their videos before posting on YouTube. Recently, YouTube announced a new tool called YouTube Video Builder. Unlike YouTube Studio, the whole concept of this new tool is to simplify video creation for everyone; like editing slides. YouTube Video Builder offers a decent collection of templates where users can upload their images, add texts, logo, call to action, and link along with the music. With that, it can create a beautiful short video within minutes which can be uploaded to YouTube, AdSense, or shared via a link.
Use YouTube Video Builder to Create Short Video Ads
YouTube Video Builder is currently in the beta phase and not rolled out publicly yet. In order to use the tool, you first have to request access. You can sign up for access here. Use the same Google account for signup with which you want to create the video. It can take 24-72 hours to get the request processed before you get access via an email. The waiting time might vary with time as the tool gets more popular.
Once you get access, you can use the tool by signing in with your YouTube/Google account. This tool offers dozens of video templates featuring different types of layout for different types of ads. Each template shows the video length along with the number of input slots for images, texts, and logos.
When you choose a layout, it opens in the editor. The editor has all the input slots lined up along with a storyboard that shows all the media you add to the editor. Scroll the page and add all the fields in the template covering
- Logos (1000×500 px, Landscape)
- Images (1920×1080 px, Landscape or/and 1920×1920 px, Square)
- Texts (Varying character limit from 11 to 34)
- Call to Action (20 characters)
- Link (20 characters)
- Background Music (from Presets)
Note: These are the recommended dimensions for images, you can use a similar aspect ratio for best results.
After adding all the details, simply submit it. This takes you to the next screen where you can preview the video. It takes a few minutes to create your video and that shows it to you. At this point, you can edit the video if needed or save it to your YouTube account. You can also publish the video directly to YouTube and export it to AdSense.
YouTube Video Builder is a handy tool that makes video creating easy for everyone. This tool simplifies the complex video making with a simple editor that produces beautiful videos in minutes. Obviously, it’s not a fully-fledged video editor like YouTube Studio and it isn’t intended to be. Instead, it’s a simple to use tool for individuals and businesses to quickly make small professional-quality videos for ad campaigns.