Primer is the official Google app for iPhone to learn marketing lessons for startups. The app’s core concept is to make you learn most basic and important marketing lessons that too with lot of fun and ease. Currently the app has 3 main categories which are the most basic things when you talk about marketing. The app teaches you about them via interactive stories which resembles real life scenarios. All these stories are well written and makes you feel like you are a part of it.
All these 3 categories have 4 individual lessons which take you through even minute details of that particular concept. Each lesson also has a quiz and quick recap option for faster evaluation of learnt things. You can switch between categories whenever you want but you can go to higher lesson only if you have completed the lower lessons.
Note: The app doesn’t require you to have Google account for using this app.
Using Primer Google Official iPhone App to Learn Marketing Lessons:
On launching the Primer Google official iPhone app, you will see the interface as shown below. You can see that it has 3 categories: Content Marketing, PR & Media, and Search Advertising. The app mentions that more categories will be added to it in future updates. You have to tap on the category about which you want to learn.
On tapping the category, you will see the lessons. Each category has its own set of 4 lessons out of which 1st one is unlocked by default. The other lessons get unlocked as you go on to complete earlier lessons.
Each lesson starts with a brief introduction to lesson and then the main concepts of that lesson. You can scroll on screen to go through all concepts. The app has cool animations which makes it good reading and learning app. Each lesson includes a real life scenario based story to make you feel like a part of it.
All the lessons also include a quiz which helps you in self-evaluation of things learnt by you. The app even shows you the number of questions you gave right or wrong.
In the end, you will see a quick recap of whatever you have learnt and a congratulatory message. This message also confirms that you can start reading and learning the next chapter.
Do remember that this app has no saving feature to save your progress. So if you decide to leave any lesson in middle, then you will lose all your progress instantly.
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Primer is an awesome official Google app for iPhone to learn marketing skills. I really loved using this app as it makes it really easy for you to learn the important things about marketing and to flourish your startup. It’s a must have app for those who are looking to start a new startup or have a startup.