In this post, I will talk about a free AMP email template to create and send dynamic emails. Basically there is a whole template pack by AMP Mail but they have released one template for free. You can download the AMP template and then modify it according to your email marketing needs. You can edit the HTML source and then create a newsletter that you can send easily. However, in order to play with this free template, you will need some knowledge of AMP. AMP slightly differs from traditional HTML, so it will be wise to understand syntax and basics of AMP before actually using it.
AMP is a project by Google for publishing websites to improve mobile web browsing. Websites created using AMP technology load faster and are of very dynamic nature. In similar fashion, now AMP emails are being used for email marketing campaign. The advantage here is that the content of the email will be dynamic and they are specifically intended to be used for users who read newsletters and emails on mobile. And in this post, I have added an AMP email template that you can download, edit, and use in your campaigns. However, the whole template pack is paid.
How to Create, Send Dynamic Emails using AMP?
The default template which is provided is for the promotion of towels. The dynamic images are there that you can replace them with your own in the source code. You can download this template from here and then open in the code editor. I will recommend you to open this in Email Playground that you can access here.
After editing and testing the preview of the template, you can send an email to yourself. However, for that you will have to first enable dynamic emails in Gmail. You can do that using Settings > General > Dynamic Emails option. Technically, the AMP email template looks nothing different than traditional templates but it is actually different.
If you have knowledge of AMP then you can tweak a lot of HTML tags and resource in the source code. You can modify the template according to your marketing campaign needs and then simply use it. And if you think that it is great then you can even buy the whole template pack as they are giving discount for early users as well.
AMP Emails sound so much interesting as AMP pages. But technically speaking, I can’t say much about how it will affect the future of email marketing but I like it here. So, if you want to give this a try then grab your free template and get started. You can create email campaign and send it to some users and analyze if there is a rise in email open rate and click rate.