How to Add SEO Title and Meta Description to LinkedIn Articles

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LinkedIn now allows you to write / customize how your SEO title and Meta Description will appear in search engines when you publish LinkedIn articles. These Articles are different from LinkedIn Posts. LinkedIn articles are identical to blogs with a maximum limit of 120,000 characters as opposed to LinkedIn posts which are shorter in format being limited to 3,000 characters. This gives you more room to showcase your knowledge and talent.

In this article we will be explaining the steps to add an SEO title and Description for your LinkedIn article.

How it Works:

1. Sign in to you LinkedIn account and click on ‘Write article’ in the options available below ‘Start a Post’

Write article

[the_ad_group id="9610"]Write article

2. Expand the ‘Publishing menu at the top left by clicking on the small arrow beside it and choose ‘Settings’ from the pulldown menu.

Publishing Menu

3. This brings up the ‘Settings’ popup box from where you will find two fields:

  • SEO Title: You can type a maximum of 60 characters in this field that LinkedIn will use as an SEO Title in place of your article title for the result paces of search engines.
  • SEO Description: Here you can use a maximum of 160 characters. The text that you type here will be used as a description on search engine result pages in place of the first few lines of your article. It is recommended in this field, that you use keywords, and phrases summarizing your article keep the length between 140 to 160 characters.

SEO Title and Description

Closing Comments:

This feature is a good improvement by LinkedIn as it allows you to optimize your content especially for search engine purposes and also provides you a great opportunity to enhance your search visibility. This will surely help you to enlarge the audience for yourself and your clients / company.

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