Free Marketing Campaign Simulator for Digital Marketers

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The Marketing Campaign Simulator provided by is an excellent free tool for estimating the revenue your marketing campaign may generate. You can assess how your campaigns are impacting your business.

Simply keep your essential baseline metrics readily available—such as anticipated impressions, average click-through rate (CTR), signup rate, trial start rate, subscription price, and other relevant factors—and you can unveil an accurate forecast of your campaign’s influence on your business’s financial performance.


1. Click on this link to navigate to Marketing Campaign Simulator. You are not required to register or sign up for a free account to use this tool.

2. Keep the following Metrics ready with you before you begin:

Expected campaign cost

Expected campaign impressions

Expected marketing CTR

Your average signup rate

Your average trial rate

Your average trial conversion rate

Subscription price

3. Now, click on the ‘Start’ button and input all the above information one-by-one as requested and click on ‘Continue’ each time.a

Expected Campaign Cost


4. At the end you will be notified to check all the data that you have filled. In case you have made any mistakes, you can click on the ‘Back’ button and make the required changes.


5. Finally, hit ‘Calculate,’ and your estimated performance snapshot will be displayed on the screen indicating the impact your campaign is expected to have based on its performance.

6. The snapshot gives you an estimate of the CAC, Signups, Trials, Subscriptions, New Revenue and the Return on Investment (ROI) that your campaign will generate.

Estimated Performance Screenshot

7. You can click on the ‘Take Screenshot’ button to save the snapshot as a PNG image.

Closing Comments:

The Marketing Campaign Simulator tool helps you to estimate the revenue that your marketing campaign may generate based on the baseline metrics specified by you. You can think of it as a crystal ball for your marketing efforts—an instrument that empowers you to make decisions rooted in data and effectively demonstrate the real value of your campaigns.

Feel free to empower yourself by evaluating the potential influence your campaigns can have on your SaaS business and elevate your marketing game with this tool.

Click here to navigate to Marketing Campaign Simulator.

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