This article explains how you can create Bing Pages to promote social media on Bing, Outlook for free. Microsoft is rolling out new features to its big lineup of various products. Last year, they announced Bing Rebates which is a successor to their Rewards cashback program that offers cashback when you shop via Bing.
Bing Pages is a new addition to the Microsoft product lineup. It is somewhat similar to the Knowledge Panel on Google SERP. The Knowledge Panel on Google SERP is automatically generated including information from various sources. Wheres in case of Bing Pages, you get the control of your page. You can add a description along with links to your website and social media accounts. On top of that, you can also promote a social media post on your Bing Page.
What is Bing Pages?
Bing Pages is currently a beta program that lets you manage your presence across Microsoft products. It allows you to create your own Bing Page that’s gonna show up along with the web results whenever someone searches you on Bing. The same page is also gonna be visible in other Microsoft products (such as Outlook) along with your profile.
The Bing Page shows your contact information along with your social media channels. It also lets you promote social media posts in relevant search results. The post promotion is free and stays active for 24 hours. You can participate in the program to get your Bing Page.
How to Participate?
Bing Pages program is made available to the public in the beta phase. You can visit the website and submit your request for Bing Page generation. You have to provide a valid email address as well as a Twitter account for verification. Then, you can also add URL to your Instagram, Facebook, YouTube, Pinterest, and Mixer account. If you have a website, you can include that too along with a brief description.
After adding the information, you can submit the request. Then, Microsoft analyzes your request and process your request. Once verified, your Bing Page will start popping on various Microsoft products.
Unlike the Knowledge Panel on Google Search, Bing Pages gives you more control our your page. Due to this, it can be a nice tool for brands and marketers. Using Bing Pages, anyone can promote their social media posts and customize their profile on Outlook, MS Office, etc.